Waseem Asmar is a proven leader and strategic powerhouse with over 17 years of experience driving sales, marketing, and business development across the Middle East. Currently serving as the Country Director for Saudi Projects and Syria Projects, Waseem operates at the epicenter of the region’s construction and real estate sectors, providing industry stakeholders with critical market intelligence and high-level networking opportunities.

Waseem’s entrepreneurial journey is anchored in his role as the Founder of Spectrum Lens, a creative venture dedicated to transforming visual narratives through high-end photography, videography, and specialized timelapse solutions. Recognizing the growing demand for comprehensive media services, he transitioned the company into Spectrum Media Group, a multifaceted agency that now serves as the Syrian partner for tpg.media in the launch and management of Syria Projects.