Head of Digital Media at TPG Media, Sophie is the architect behind every scroll-stopping campaign and data-fueled conquest across the UK and Middle East. From creating viral moments to building always-on ecosystems, Sophie fuses creativity with ruthless performance. Paid, organic, SEO, influencer, metaverse, she owns the full stack. Obsessed with results that scale and stories that stick, she leads a borderless digital squad that doesn’t follow trends; it detonates them.